With the ADA, disabled people are protected and given the same opportunities that other people have. So, if there is a business that serves the public, then they have to make sure that even people with disability of any kind must be accommodated in their building. These days, almost everyone uses the internet. Today, website owners are required to comply with the ADA requirements. Even mobiles apps are required to be ADA compliant. So, persons who are deaf, blind or have physical disabilities should be able to access your website.
Now, there is an official standard for website accessibility for businesses. The standard requires websites to enable the disabled to be able to access websites and purchase goods or services without difficulty.
Here are some of the reasons why you should make your website ADA compliant.
ADA compliance increases your target audience. You will not be able to target customers from the millions of disabled people who use the internet if you don’t have an ADA compliant website. The sheer number of disabled people around the US alone is already in the millions. There will surely be many people from these millions who will need your products and services. There will be difficulty on the part of the disabled person if your website is not ADA compliant, so they will not be able to buy the products or get the services that they need from your site. These people with disabilities will not stay long in a site which is not ADA compliant and look for a website that is.
if you want to capture customers with hearing disabilities, then make sure that your video presentations have captions that they can read. If you don’t understand the video presentation, then no matter how good your product is, they will not know about it. Also, a blind person will not know what your images you are showing on your website if you don’t have screen reading tools that describe the images. People with physical limitations cannot use a mouse and so your website is fully accessible even without it.
Your SEO efforts are improved if you website is ADA compliant. In the web content accessibility guidelies, the key element if accessibility to screen readers. If your website meets these guidelines, then it will likely appeal to users, search engines, and screen readers alike, which help improve your SEO. This makes the usage of meta tagging, alternative image text, and video transcripts very useful.
You will have a good business name if your website is ADA compliant. You need to make your site more accessible so that it can increase your target audience by millions. You get more customers who know that they are valuable to your business, because your website is ADA compliant. If a disabled person is able to use your website easily, then he will definitely spread the word to others. If you put this effort to ensure that everyone was included, then this will set you apart from your competitors.